One of the most effective ways to stay in front of your client is to publish a content rich ezine. Why?
I am glad you asked why publishing an ezine is an effective way to stay in front of your clients, because it will galvanize you to be viewed as an expert resource for current and new clients alike. The internet is all based on content, not just any content but the kind that helps you stand out in a crowd.
Publishing an ezine is by far one of the most cost-effective forms of communication with a warm market, meaning opt in subscribers or organizations and individuals who follow you and who are fans of yours. What is great about publishing an ezine is the low-cost to publish one.
The fact that an entrepreneur or organization can purchase a contact management software program for a low monthly cost, that yield benefits that continue to pay itself forward for years to come. An organization and or solopreneur remains relevant with their clients and prospective clients by providing research, white papers, and content rich articles focused on the needs of their clients and prospects.
Client attraction comes in the form of articles, those an organization or solopreneur writes or articles from another source, with their approval of course. One can also include upcoming events on their ezine to include virtual coaching, teleseminars, webinars and videoconferencing sessions.
Nowadays ezines include videos which provide an even more client friendly approach, which draw in clients because they get to know you on a more personal level. Ezines play a key role in attracting prospects because your content is unique to you and you control the conversation between you and your target audience.
One of the key benefits of an ezine is the opportunity to provide links to your website and social media sites. In effect, what this does it open the door for more and more potential subscribers and opt ins. List building becomes an intricate part of an ezine and money is in the list of prospective paying subscribers.
One of the best features of an ezine is the kind that is set up with an autoresponder. In other words, when a new subscriber signs up to your ezine, you can schedule multiple follow ups with them to keep them engaged and informed.
Some contact management software programs feature Paypal and other monetized options that allow the ezine publisher to sell books, coaching, training, workshops and other offerings. The bottom line is this, an ezine positions you to be front and center with your ideal clients and prospective clients. Your client attraction system is ready for you to get started, let the journey begin today.