Right now, if you want to land on good rankings with search engines, you can use ezines. Ezine publishing is the best way to go if you are able to write articles that can help you direct readers back to your site. You see the double purpose behind ezine publishing? Yes, you get to achieve the traffic you wanted with your site and still you are building credibility with your articles.
Here are the steps to make it with ezine publishing.
1. You need to decide on the content that you want to be published on ezines. Of course, it can happen that you are not good with writing. But that does not stop you. You can ask for other people who can write and contribute articles so that you can submit them in ezines.
2. Make sure that your ideas are laid out neatly. You want to give your readers fresh ideas that are informative in nature. So make sure that your lay out would be in sync with your goals.
3. If you can add audio or visual streaming on your articles that would be a lot better. This will keep your readers interested but you also need to consider the download time if you would be adding these features.
4. And lastly, you should know how to market your ezine. You want as many readers as possible so better tell all the people you know about it. You can also use other Internet marketing strategies such as linking or podcasting.